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This social network with more than one billion users is used to share images and videos, applying filters and thus making a photo taken with a mobile phone turn into a professional image.
The procedure is very simple. The users take a photo or record a video from their mobile devices, apply a filter or photographic retouching (light, saturation, etc.) and share it with their community. They can choose post the image or video on their wall temporarily or permanently.
Instagram Features
Take Square Photos
This is one of the main features of Instagram and that is part of what its system identifies. The publication of each photograph, either in history or in conventional fixed publications, is similar to what Kodak Instamatic cameras normally took in the 60s.
Each photograph is important and has a square aspect, as this is a social network that has been defined for this type of photos, so that they function as standard images that fit any profile and any modality.
Instant photographs began to be taken with Polaroid cameras, but with the invention of this new application, everything is now easier. In addition to having photos instantly, you can publish it with the same fraction of seconds and expect all contacts to see it and leave comments regarding it.
Master Digital Filters
A natural photo is always well viewed. But you can add much more clarity to it with the different filters that Instagram offers. This is one of the most satisfactory features that exists on Instagram to make your photo stands out and thus be able to have many more followers.
All digital filters have a special touch to make them combine with each of the images you take. Try each of the options that the application offers. You can choose the one that best suits the result you are looking for.
There are many ways of modifying images to acquire maximum image quality. Start transforming your photos before uploading them to the network where your friends can comment.
You Can Include Colors, Borders, And Tones
You can apply colors, borders, tones and even environments on every photo you take; ensuring that you share the realest moments possible on your profile page on apps such as Facebook, twitter and others.
Modify the images with extra colors, black and white, special environments, borders and tones will be strategic tools to highlight your photos and allow everyone to comment on the quality of the photo and what you want to project according to the changes you progressively make. Make all the changes you want based on the colors or any detail you want.
Share on Any Social Network
After publishing any photo on Instagram, this communication system offers you the opportunity to associate or link it to other accounts on other social networks such as your Facebook, Flickr and Twitter accounts.
This persists as one of the first networks that current followers download and use, because joint publication with other networks stands out among its long lists of options. This ensures that you stay in constant communication on multiple social network platform.
Share the photos from your mobile device and make sure you have all the contacts you want so that you can receive comments at any time and from anywhere in the world. See all the comments on your computer and through your phone just by clicking on the bottom of the photo.
In addition, you will see how many people like your photo and who prefer to comment. It is an application available in around 25 languages. You can create an app similar to Instagram with the help of an app development company such as Hyperlink InfoSystem. The cost of the app ranges between $6000 and $14000 depending on the functionalities to be included and the platform that it is intended for.
Develop App Similar To Instagram And Optimize Your Business Profile
Developing an app is not enough. You have to take maximum advantage of what it offers for you and your business. Our developers at Hyperlink InfoSystem can assist you with excellent mobile app similar to Instagram at a reasonable cost. We include the necessary features to ensure that the app becomes a success. Here are some tips to optimize your business profile on Instagram:
Optimize Your Profile
You will help your users to find you more easily if you add a link to your website and add a phone number. In addition, you must geolocate your business. This will boost your Local SEO on the platform. It is also very useful that you clearly and concisely explain what your company does and what it offers.
Use The Appropriate Hashtags
It will be easier to find your business if you use the most popular hashtags for your business. You have many tools that allow you to find the appropriate hashtags for your sector such as top-hashtags.com or hashtagify.me among others. It is also interesting that you check the accounts of your competition and see what hashtags they are using (but analyze them before using them, they may not be the correct ones). From here, make a fairly broad list of hashtags to be able to choose the right ones for each post. Also use the most popular hashtags locally and the most popular hashtags used on Instagram in general. When you make a publication, you only have to copy the hashtags that interest you the most according to the type of image and the objective you have in mind when publishing it.
Take Good Photos
The quality of the images is essential and they are a new showcase for your company. Do not post just any photo. Instagram is a social network of photos. It seems obvious that the images must have quality and be original.
Show The Human Side of Your Company
If it is very important to show your more human side in the publications to enhance your personal brand, it is even more so when you try to generate engagement with your company account.
It is very good that you post images of your products or services, but users also want to see the more human part of your company. Show your team, make videos showing important events of your company, take photos of your facilities, etc.
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